Frequently Asked Questions
What is Ask Aston?
Ask Aston is an AI-powered business coach that guides you through launching your first business — step-by-step. Instead of searching for advice on your own, you have a knowledgeable coach available any time, ready to answer your specific questions and keep you moving forward.
Who is Ask Aston for?
Ask Aston is built for first-time entrepreneurs and those wanting to brush up on their skills — people who have a business idea but aren’t sure where to start, or who feel overwhelmed by the process. No prior business experience is needed.
How does it work?
You work through six guided steps, from validating your idea all the way to launching. Each step has focused coaching tiles you can tap to start a conversation with Aston. Your sessions are saved so you can pick up exactly where you left off.
What are the six steps?
- Idea Validation — Is your idea worth pursuing?
- Business Model — How will your business make money?
- Branding — What will your business look like and sound like?
- Form Your Company — The legal steps to make it official.
- Build a Marketing Plan — How will you find your first customers?
- Launch Your Business — Everything you need to open your doors.
Is there a free trial?
Yes — you get one free coaching session to try Ask Aston before subscribing.
How much does Ask Aston cost?
You may purchase one of our “Interaction Packs” to pay as you go. We have three interaction pack options starting at $15. You can also subscribe to Ask Aston at $99 per month for 250 interactions. You can cancel any time.
Can I cancel my subscription?
Yes. You can cancel at any time from your account settings. You’ll retain access through the end of your billing period.
Are my sessions private?
Yes. Your coaching sessions are completely private and are only visible to you. We do not share your conversations with anyone.
Will Aston remember what we talked about?
Yes. Every session is saved to your personal portal. When you return to a session, Aston has full context of your previous conversation.
Can I download my business plan?
Yes — once you’ve worked through your coaching sessions, you can generate and download a complete business plan document compiled from everything you’ve discussed with Aston.
What if I want to start a session over?
You can start a fresh session at any time from the home page. Your previous sessions are always saved and accessible.
How is Aston different from just using ChatGPT?
Aston is specifically trained to coach first-time entrepreneurs through a structured, proven launch process. Rather than a general-purpose tool, Aston knows the questions to ask, the order to ask them, and how to encourage you when things feel hard.
Get Started
Try Ask Aston free today and take the first step toward launching your dream business.